Anyone Can Monster

Carowinds issued a "creature casting call" to local celebrities, influencers and athletes. Participants were invited to unleash their inner creature at SCarowinds by transforming into a monster and giving unsuspecting park guests a scare.

Secured social media collaborations with NASCAR drivers, the Carolina Panthers (NFL), local on-air radio personalities and Miss North Carolina for America. Anyone Can Monster content also garnered substantial earned media coverage.