Carowinds Summer Music Fest

Amplified by Coke Studio™

In 2024, Carowinds debuted the all-new Carowinds Summer Music Fest amplified by Coke Studio™, a multi-weekend concert series included with park admission. I led the digital communication strategy for the launch of the music festival, partnering with Coca-Cola and high-profile performers to create engaging, collaborative social content, including LeAnn Rimes, Carly Pearce, Sugar Ray, Russell Dickerson and Flo Rida.