ANYONE CAN MONSTER
Carowinds issued a "creature casting call" to local celebrities, influencers and athletes. Participants were invited to unleash their inner creature at SCarowinds by transforming into a monster and entering the park to give unsuspecting guests a scare. Secured social media collaborations with NASCAR drivers, the Carolina Panthers (NFL), local on-air radio personalities and Miss North Carolina for America. Anyone Can Monster content also garnered substantial earned media coverage.
Corey LaJoie
NASCAR
Ruby Durham
Miss North Carolina for America
Carolina Panthers
NFL
CAROWINDS SUMMER MUSIC FEST AMPLIFIED BY COKE STUDIO™
In 2024, Carowinds debuted the all-new Carowinds Summer Music Fest amplified by Coke Studio™, a multi-weekend concert series included with park admission. I led the digital communication strategy for the launch of the music festival, partnering with Coca-Cola and high-profile performers to create engaging, collaborative social content, including LeAnn Rimes, Carly Pearce, Sugar Ray, Russell Dickerson and Flo Rida.
Artist Engagement
LeAnn Rimes
10 Years
Russell Dickerson
Festival Updates
Written Resources
INFLUENCER PARTNERSHIPS
@merenator (40.5K)
Carowinds Summer Music Fest
@dailydreclt (150K)
Opening Weekend
@cltguide (212K)
Tricks and Treats
@nceatandplay (370K)
Carowinds Camp Wilderness